ABOUT US

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Buzzing with ideas and inspiration, we love unearthing all things

fabulous for babies, kids and maternity.

Our passionate team of hip-hunters go crazy over the latest in inspired design. From cutting-edge room decor to uber-chic fashion and toys to treasure, we’re devoted to bringing you the very best gear for little people (and the big people who love them).

We proudly support Australian & New Zealand retailers, and we love instant gratification – so everything we buzz about is available for you to buy right now!

We’re always on the look out for things that make us ooh and ahh – so if you’ve seen a squeal-worthy product we have to know about, or you’d like to contribute to The Daily Buzz, email us at [email protected]

Caroline Taylor, Founder and Director Caroline Taylor, Founder and Managing Director
Caroline’s enthusiasm for all things baby, kids and maternity is infectious. As Founder of Mum’s Grapevine she lives and breathes online shopping, and can’t resist hunting down a bargain – and telling everyone about it! Growing up as a bug-loving tomboy, Caroline became a zoologist before a new passion entered her life: 3-year-old Willie, whose thirst for life allows her to relive her childhood all over again.

Simone McNamara, Editor
Once the proud owner of a wardrobe bursting with to-die-for purchases, her retail energy is now devoted to seeking out beautiful things for the smallest person in her life. As mum to a toddler who is part fairy, part tomboy, part hurricane, she gets to road-test everything from tutus to tractors. Formerly a communications manager for a guidebook company, Simone still has itchy feet, but no longer packs light.

Naomi Liddelow, Writer
As a kids’ occupational therapist and a house-mad wannabe designer, Naomi loves to play and loves the thrill of uncovering products that combine form and function. She can be found chasing beauty on her laptop and organising more than is strictly necessary. Mum to three tiny people under 4 who have hijacked her former passions for sleep-ins and travel, she believes life with kids can be beautiful

Amanda Long, Writer
Lots of things have changed since children entered Amanda’s life but her love of accessories has not. She has swapped a fabulous handbag for a fabulous nappy bag. She doesn’t even mind when the kids draw on it! Her job as a radio producer organising political and celebrity interviews has been replaced by play dates and pre-school fundraisers but she wouldn’t swap it for the world.

Glowless, Writer
At her two year old aptitude test, Glowless was found to be advanced in talking and has not stopped since. Not content to merely chew her own family’s ears off, she started writing a blog so she could reach a wider audience. When she’s not doing bridal makeup or changing nappies she’s hunting down funky kid’s clothes and accessories and is always after a bargain.

Clare Castle Clare Castle, Writer
Clare loves a party, and with twin girls, she gets to indulge on a grand scale – from Mad Hatter’s tea parties to huge farmyard soirees. Luckily, Clare has lots of experience juggling multiples – at age five she converted her family bathroom into a chook house for six chickens (it lasted a year). Formerly a Communications Manager, Clare is now a connoisseur of kids’ fashion, decor and toys.